With so many distractions nowadays, it is no wonder reading is slowly becoming a lost art. But do you know that the average number of books read by a CEO is 60 books per year? Most people don’t even read a single one and I wonder why most of them are average.
For most people, it is not easy to get through even a single book. This is especially true given the fast-paced lifestyle we have today. Reading is a page-by-page process, just like success is a step-by-step process. See the correlation yet? When you start to read regularly, you are actually getting yourself used to the often slow and patient process of becoming successful.
Reading is also a very relaxing activity. People like to say, “I have no time to read.” I always avoid using phrases such as “I have no time” and “I am busy”. These phrases immediately put you in a state of deficiency. If you are someone who is found guilty of over-utilizing such phrases, I urge you to stop doing so. Instead, be clear about what you are busy with. Instead of saying “I have no time”, why not say something like “I am currently working on something that is extremely important and meaningful to me”. How does that feel? People nowadays are also very guilty of over-relying on their digital gadgets. I admit that I am one of them. Therefore, reading gives me a chance to look away from the electronic screens and that is something I really appreciate doing.
Those innocuous-looking books lying on your bookshelf are actually extremely powerful! In the olden days, whenever a new king or emperor was crowned, the first group of people being captured, tortured, and executed was the scholars who wrote intelligent books and poems. This is because although these writers give a kind of feeble impression on the outside, the things they contemplate on a daily basis can be highly influential and can become a threat to the leader’s position and direction.
Books such as, Think and Grow Rich, the Intelligent Investor, the Richest Man in Babylon, the 7 Habits of Highly Effective People, the Millionaire Next Door, Rich Dad, Poor Dad, and How to Win Friends and Influence People, are some of the most acclaimed books. Have you read them yet? Why not? Do you think that reading them will make any difference to your current situation?
Personally, I believe that one of the biggest reasons why most of us aren’t reading is because, for many of us, reading is an activity that was forced upon us when we were younger. This caused many of us to have a negative connotation of reading. On top of that, we are being judged by what we read and how well we know what we read. No wonder most of us stop reading and learning altogether, the moment we graduated from school.
You may not realize that magical things happen when you start reading. When you choose to read, you are choosing to give up other activities that are more fun and enjoyable, like going shopping or watching a film on Netflix. You have made a commitment, and people who commit, succeed. You have chosen to invest and when you invest, return on investment can be expected.
A few days ago, I decided to give the Aim for the Moon Mindset away for free as my personal Thanksgiving gift to my readers. It was a pleasant surprise to see it reach #16 of the top 100 free Amazon Best Seller’s Motivational Business Management category. To those who have read it, I hope you like it. For those who haven’t, you can still download the Aim for the Moon Mindset for free (but for a very limited time left) by clicking here.