99% of the people don’t keep testimonials. According to dictionary.com, a testimonial is:
a written declaration certifying to a person’s character, conduct, or qualifications, or to the value, excellence, etc., of a thing; a letter or written statement of recommendation. something given or done as an expression of esteem, admiration, or gratitude.
In short, a testimonial is a testament to your fine reputation. Keeping testimonials isn’t just for the mere purpose of satisfying one’s ego. It also serves as a protection.
Often, when people’s ethics and characters are being accused, they go into a rage. They become aggressive and defensive, seeking to clear their names.
What they fail to realize is that by behaving in such ways, their reputation is actually only being further deteriorated. Imagine how can your testimonials serve you in such times.
Beside being a safety net, testimonials can also be helpful when it comes to finding opportunities.
Often, people mistaken that testimonials must be tediously prepared. No, it doesn’t always have to be that way. Testimonials can also be in the form of an informal email, a direct message, or even hardcopy letters and cards.
The best way to receive a testimonial is to bring immense value to others. The second best way is to proactively give others testimonial first.
Express in words how has the person helped you and how much you appreciated his or her helpfulness.
And you must always remember to it genuinely and sincerely.